Each website that aims to promote its business and generate revenue whenever an Internet user visits needs to be actively promoted on search engines. An average surfer looks at five to six pages per search and by this time, the company should have been part of this view. The key here is search engine optimization or SEO. A company that wishes to optimize its visibility on the Internet should turn to an expert SEO company to do this job. A simple research into many companies that offer SEO services before selecting one to do it ensures that the hiring company of ethical and quality techniques that is sure to translate to results. A reputable SEO service provider shall include website analysis, keyword analysis, pre-optimization and promotions. Once an SEO service provider is in place the next thing is to look into several factors to search engine optimization and keyword density is part of it. This is the number of times a word or group of words is used in relation to the total number of words that come out on that particular page. Say for instance, a search engine like Google shall search content for phrases and keywords and ranks them accordingly by web page. The richer and more informative the content is, the higher the visibility and possibility of driving traffic to a particular website. It is advised to obtain links to the site created by the company being promoted. This ensures search engine optimization. Another important consideration is the chosen domain name. This should ideally be a key word or at the very least is indicative of the content and the market being targeted. The simpler it is to remember, the better. Look out for heading tags as well. This should be ranked according to priority. It is important that the content flows congruent to the heading tag structure. A site map that is drawn meticulously shall allow surfers to navigate easily through the website, making the possibility of revisits higher. The more visits, the higher the sales opportunity. What is Internet marketing (SEO)? Internet marketing, or online marketing, predominately involves the optimization of a client's web page to have it rank high up in the search engine results. There are two primary ways to go about it. Net-savvy shoppers love using search engines to find and purchase products online. Just search for something, even the most obscure item, and the search engines will immediately show you thousands of pages mentioning those items. Scan through the top 50 search results and you're almost certain to find exactly what you are looking for. Quite a convenience, isn't it? Why do you need to do Internet marketing? For online merchants, however, it's not all so easy. If a store doesn't appear at or close to the top of the search results, shoppers are unlikely to ever visit that store. It's akin to being lost in a crowd. Ideally, a merchant should find a web developer who also offers search engine optimization services. Such services provide the benefit of not only the optimization service but also the fact that the developer can create and implement any apps or functionalities that promise to make a difference to clients' bottom lines. Developer will definitely know what SEO services and other tools will make such a difference. Internet marketing services have definitely kept pace with technology. Search engine optimization is a critical part of such services. When a website optimized for the search engine is visible on the first page of the search results, chances are prospective clients will visit it. Once they do, it is up to the content on your home page to hook them to your business proposition. Eventually, you have more traffic coming in and more conversions taking place. My understanding says that in order to understand the way Google works probably four to five years are good. In the current scenario of digital marketing, misinformation abounds - and it surely gets compounded exponentially by an incredibly dynamic and rapidly evolving world of web marketers (and their so called research & theories). Most of the things you think you know (but actually don't) about search-engine optimization, may have been true a year back but things have changed dramatically. Here are some of the myths which you surely need to throw out of your mind if you want to get smarter about SEO and search engines: Myth 1: Meta-Tags Descriptions Help Your Rankings They do not anymore; in fact, metatags are no longer considered a strong pillar where you can lay your webpage rankings base for Google, Bing still considers them. But don't ever make a mistake to ignore them altogether. Meta Description is a snippet of text shown in serps which compel more users to click on your listing. Myth 2: Better to have More Inbound Links - more the number more the benefit It was never true, was always a myth and will always be. In all the recent updates to Google's algorithm, the search giant has made it a core priority to have quality not quantity. Gone are the days when thousands of low-quality links drive up your rankings, well now, creating those links can be considered spammy and can get your website penalized. You should always focus on getting links from the sites that are relevant to your business, products/services, or industry, and on having those links surrounded by relevant content too. Myth 3: pagerank Still Matters Google's infamous pagerank (named after Google co-founder and now-CEO Larry Page) is a 1-to-10 link evaluating algorithm of the overall authority of every website; the bigger the number, the higher the rank. But today, Google's algorithm has evolved well beyond any single indicator be it Google PR. The pagerank still exists, but there are other factors which matters above it and those are relevancy and content matter of the page. Myth 4: Google Prefers Keyword-Rich Domains I guess it is lot more clear after the recent Google's EMD Update. In the past, Google seemed to put emphasis on keywords in the domain name. Its enough, says Google. Myth 5: Submission of Websites to Number of Directories & Search Engines Yes, this was the case till last year when Google Penguin Update rolled out. But we are in 2013 (to be precise as we are about to celebrate Christmas & New year now), and at this time, if there is any connection from any site to yours (facebook, google+, twitter profile and likewise), your site will be quickly discovered by Google. Finally, I would like to say that Good SEO is all about creating a unique website with relevant information, with unique content and great user experience, and encouraging them to share and distribute your content links socially to drive organic publicity and links back to your site What can we do for you? Search engine optimization (SEO) and search engine marketing (SEM) services are what it takes to have your store stand out in the crowd. Our full-fledged SEO services are perfectly positioned to help make a difference to your ranking as well as sales. One last thing about us — we will never employ any illegitimate tricks in providing Internet marketing services. So rest assured when you sign us on that you are dealing with one of the most ethical SEO companies in the business. Components of Internet Marketing: Planning & Strategy Online Visibility Online Conversions Ongoing Tracking & Analysis SEO - Keyword Density And Low Competition Keywords Are you doing SEO in your online business? "SEO" stands for "search engine optimization", and it's an integral part of your online success. This can be a great way to get tons of free traffic from the 3 major search engines, without having to spend money pay per click advertising. In today's lesson, I want to share with you some SEO tips that you can use to boost your traffic, sales, and more customers for your business. These tips are easy to use and easy to put into use - so be sure to act on them starting today. Here's the first SEO strategy that I would like to share with you: 1) Monitor your keyword density Keyword density is simply the process of optimizing your web pages around a popular keyword phrase that gets entered into the search engines. You want to make your keyword density around 2% to 3%. This means that for every 100 words on your web page, your keyword phrase should be mentioned 2 to 3 times. One thing you never want to do is to spam your web page with your keyword phrase. Some people think they can "game" the search engines and manipulate Google by HIDING their keyword phrases in white type, on a white background page. So if you were to see what's "really" going on these peoples' pages, you would see that the entire web page is "spotted", and littered with keyword terms. Don't make this mistake. Google's search bots are getting smarter and smarter by the day, and Google's engineers know about all the little "tricks" that people try to use online. These are the people who typically get their IP address and website banned from the search results all together. Here's another search engine marketing tip: 2) Target low competition keywords You don't want to go against a lot of competition online. Make it easy on yourself by targeting non-competitive keywords that you can easily scoop up some free traffic for. Go to Google's free keyword tool and use it to find low competition keywords related to the product that you're trying to sell. You will have very little competition because everyone is going after the big fish in the market. You can have a lot of success scooping up all of the little small fish, and scaling things up in there until there's no more fish to gather (which will be a long time). Hopefully you get the analogy here. Many people fear SEO because they feel like it's waste of time because of all of the algorithm changes and the fact that they can't find their original content out there in the search engine. Their 1 article is posted onto their site, and the search engines can't find it anywhere. But you should stick with it. You should also consider posting your content on a blog. Blogs rank really well online, so this is a great platform to start doing your SEO on. Don't get discourage... success is on the way, and it can be yours Unfortunately most webmasters and internet marketers fail miserably at managing their search engine presence and rankings. While it is true that Google and the other popular search engines go to great lengths to keep their algorithms and determining factors secret, it is not impossible to accurately predict, and even manage (to a certain extent) how you will be seen, and thus ranked by the search engines. Enter the billion-dollar industry of SEO (Search Engine Optimization). SEO is the practice of tailoring certain key elements of your websites to attract the interest of the search engine spiders, to increase your site's perceived value, and to move higher in the ranks of search engine results. The methods that are used to accomplish this, although made to seem mysterious and difficult by a veritable legion of "gurus", are surprisingly simple and can be broken down into the following categories. Optimizing keyword density Optimizing meta tags (Page Title, description, keywords) Optimizing page-element arrangement Obtaining backlinks Let's take a short look at the first item, "Optimizing Keyword Density". Now why do you suppose that I didn't say what most SEO "experts" do? They will usually phrase it "Maximizing Keyword Density", but that advice, while perhaps accurate in the past, is now worse than ineffective. The maximization methodology today will actually hurt your ranking, not help it. Keyword Density Optimization is really a very simple process. To put it succinctly, Keyword Density Optimization means "Not too much, and not too little:. Google has done something which is really a stroke of genius. They have calculated how often in normal human-authored writings a word will be repeated naturally when that word is the subject of the writing itself. If your site doesn't have enough mentions of a given keyword, you get ranked lower because Google decides that your page is not really relevant for that keyword. Thus you wind up lower on the scale than someone which Google decides is more relevant, and thus a better resource for their customers (the web surfers searching for the term). The opposite end of the spectrum has its peril too. If your web page mentions a given term too often, and too close together, then Google will "penalize" your ranking as unnatural and potentially misleading. For those not familiar with internet marketing this may seem like strange logic, but I assure you that it is sound. There is a practice called "keyword stuffing" which many internet marketers and webmasters have used to very lucrative results. Indeed many have become millionaires using this technique to draw traffic. But Google has gone to great lengths to stamp out this practice, at least where their search results are concerned. So you should strive for keyword density that is natural and "normal". There are certain percentages and formulas that I could share with you, but most of the people reading this article are probably beginners who need to learn the overall concepts before getting too deep into the mathematics and specifics. For now I recommend reading your content after you have written it out loud, as though you were having normal conversation or giving a speech. It should sound natural and normal without too much repetition of terms, but you should repeat your core terms (keywords) enough times in the text that a listener or reader never has a chance to forget what you are promoting, or are talking about. If you want more in-depth information about this or any of the topics discussed here, be sure to visit the link under my name below and sign up for my newsletter, where I go into a lot more detail. Next up is optimizing meta-tags. The meta tags that I am referring to here are the "Page Title", "Description", and "Keywords". Page title is exactly what the name implies. Generally I put the primarily targeted keyword for a given page right at the beginning of the title. This ensures that the search engine will read it first (page title generally is the first entry in the html code of a web page) and that your visitors and potential customers will see in the upper-left corner of their browser windows. Let me give you a real-world example. Let's say that I run a website called "http://www.rasphatioke.com" (I do incidentally) and I have a page about "SEO Techniques". I would format the page title as the following: "SEO Techniques and Strategies - Explained by rasphatioke Dot Com" There is actually very good reason to format my title in this way. The first is because the Search engine, as it ready the HTML code that makes up my web page, will read "SEO Techniques" first. I then throw in the word "Strategies" to make sure that my page is seen as relevant in case the searcher chose the term "SEO Strategies" instead. From there I separate my website name into separate words so as to capture traffic for those individual words, and any combination of them. Understand, search engines are not as smart as people. You and I can see the title “rajanyabisnis.com”and our minds automatically separate the words into individual concepts instantaneously. The search engine, being a machine-driven program, doesn't have it so easy. It has to match all of the letters against its database of English words and choose whether the phrase is a single word, or a mash-up of individual words. This process, takes time and processing power, something seen as a premium in the computing world. Therefore if another site already has those terms separated, they have an advantage, as the search engine sees it. So the page with the phrase "My first website" in the title (already separated) would be seen as more relevant than one with "rajanyabisnis.com", assuming that the searcher typed in "rajanyabisnis" as his/her search term. So the moral to the story is, put your primary keyword at the beginning of your page title. The same is true for our next topic, "Page Description". Start your description with the primary keyword, then move on to explaining why your site is the best for that particular thing or concept. Let's look at another example: Which description for a page about SEO is better? Why should you practice Search Engine Optimization (SEO)? We show you why. SEO (Search Engine Optimization) and why you must master it. A simple tutorial. If you picked the first one, you really should go see if UPS is hiring. You probably don't have the eye for Internet Marketing. Most of us can see that any description which makes the reader pass through 4 words before mentioning the thing they are searching for is really poorly written. And if you consider the fact that the vast majority of newbies (beginners) have no idea what the acronym "SEO" actually stands for, then the 1st example makes them pass through seven words before getting to the item that they are looking for ("SEO" in this case). And don't forget that search engines are much less intelligent than we are. If a user searches for "SEO" and your page description doesn't mention SEO until word number seven, then you have really hurt your chances of ranking highly for that keyword. Now the 2nd choice is, in my humble opinion, a work of art. Look at what we have done. Mentioned the primary keyword (subject) first (SEO). Mentioned the secondary keyword second (Search Engine Optimization). Given a hidden (subliminal) command ("You Should Master It". Used a "power word" ("Master"). Given a "newbie magnet" term ("simple tutorial"). Included a feel-good word ("simple"). Included a very common search term ("tutorial"). Don't be intimidated by the terms used above (newbie magnet, subliminal command, power words, etc.). There's not enough space to go into them here, but my newsletter explains these all in detail. Let's move on. Optimizing Page Element Arrangement. Market research firms, and university studies, have found that most human beings read webpages from the top left. Search engine companies like Google, Yahoo, and MSN (Microsoft) have learned this and have programmed their search engine spiders to read pages in the same way. This ensures that their results are relevant and appealing to the users. You should take advantage of this by placing your strongest keywords in this area. if you have an image at the top-left like many pages do, then you should give the image a name that ties in with your subject. Believe me, an image named "img00944567.jpg" is less relevant to the search engine than "SEOstats.jpg". A human being may never notice the difference, but the search engine will. ALT tags can be employed to as well, for greater SEO impact. Make sure that your text mentions the keyword right at the beginning, and a couple of times in the first couple of sentences. Try to fit in common synonyms and other related terms if you can without making your work seem cluttered or "stuffed". Obtaining Backlinks This is perhaps the hardest and most expensive part of the process, unless you have a killer fan base and community behind you that will sing your websites praises and link to you at no cost. If you are not a rock-star, a politician, or me (just kidding) then you probably will need to solicit backlinks from one of a few sources. Article Directories Web Directories Forums Blogs News Sites Others Article Directories and Web Directories abound on the internet. You should have no problem finding these. Some will charge you a fee to publish your article and/or link, while others will do it for free. In most cases you can make do with the free ones, but even with automated submission software (applications that automatically submit your hyperlink or article to online directories) it is a time-consuming process. There are lots of companies and individuals who will submit your links and articles for you, at a cost. Look around and find one that fits in your budget and let them do the grunt-work. Just make sure they do list with the reputable directories with a midrange to high PR (Page Rank). Some shady submission companies will charge you a fee, and then just submit you to the directories that they already own (sometimes a process that takes mere seconds) which may not even be listed by the search engines, and thus would be of no benefit to you for SEO purposes. Forums are weighted very heavily by search engines like Google when it comes to backlink quality, but your link from the forum must be formatted properly and seem relevant. This is where "anchor text" comes into play. "Anchor text" is the visible label that you see on a hyperlink. Let's do another example. "I just bought a motorcycle from an online motorcycle dealer that treated me really well. You should check them out." In the above example there is a hyperlink that takes you to a site called "Ebay.com". Now if I was posting a forum/blog entry for SEO purposes, (to make my site seem more important to a search engine) then this example is a perfect and natural-seeming way to link to the site being promoted. In the search engine's eyes, the site "http://www.Ebay.com" moves up the ranks for the search term "motorcycle dealer". Remember that if a web surfer already knows your full website URL (Uniform Resource Locator) then he/she will almost never search for it. They will just type it in and go there directly. So you gain nothing by linking to your site by name, except for name recognition which will come in due course if you promote properly. If you neglect any part of this SEO tutorial, make sure it is not obtaining backlinks! No other SEO element is more important to the search engines. The more links you have, the more "buzz" the search engine assumes that your site has, and this gives you the biggest boost in rankings possible. If your backlinks are from sites that already have a high PR (Page Rank) you can almost literally ride their coat-tails up into the heights of search engine glory. News sites probably won't be reporting on your website unless you are very popular, unless you are very controversial, or unless you issue a very good press release. We'll go into press releases another time, but for now just remember that if you really want to enter the big-leagues and get backlinks and mentions from major news outlets online, then you will need to tell them you are alive, and press releases are the way to do it. And that covers most of the common SEO (Search Engine Optimization) methods and how to do them properly. There are other methods, to be sure. Some above board, and others very devious (so-called Black-Hat SEO), but you now have the information required to enter this vast, yet rewarding realm with your eyes open.
Now go forth and use your newfound power for good instead of evil.
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