About SEO

How to SEO Your Website - On Page SEO Tips for Higher Rankings

It's a fact that most small to medium sized businesses set up a website with no thought about how it's going to attract customers. The owners assume that just because they've actually gone to the trouble of getting a website up and running that people will automatically find them. They couldn't be more wrong. There are thousands of websites worldwide that are simply lost in cyberspace and never get one visit apart from the business owner who clicks on it now and again and scratches his head wondering why it's not working.

Well, with some thought right at the outset it is possible to place your business website on the first page of the search engine results for your specific keywords and attract a flood of customers.

The first SEO tactic is ever so simple yet it is ignored by nearly every small business. You must use a keyword-rich domain name where possible. Most businesses simply use their business name as their domain name. If you are selling purple widgets then buy purplewidgets.com as the search engines love domain names that contain the actual keywords that people are searching for.

Secondly, include the keywords in the title of your page. This is arguably considered by the search engines as THE most important information about the page it is viewing. The temptation can be to try and cram as many keywords in to the title as possible but this can dilute the effect. Try and keep it short and to the point.

Thirdly, place your keywords in the top half of the page (above the fold) but again don't overdo it. Work on a ratio of 5%, using the keywords 5 times in every 100 words. Then use variations of the keywords sprinkled throughout the rest of the copy.

Using these 3 basic techniques can see your website jump from the depths of oblivion to page 1 or 2 on Google for your main keywords and page 1 for your long-tail keywords.

Search Engine Optimization has come up as a technique that is a marketing strategy, and the result of a successful marketing strategy in itself. Thus, one must be quite focused when performing Search Engine Optimization on a brand. But those who have spent years into this industry know the very have a set of their own Search Engine Optimization tips, and their efforts take no time to materialize. We have brought for you the best of the Search Engine Optimization tips so that you do not have to spend years acquiring the knowledge.

Take a look...

1. Ensure that your content is solely yours. That is, it should not be available anywhere on the entire Web, but you. Do not let this aspect go unnoticed, and create your own content which is informative, and yet fresh. Do not rush to speak the same language that many others have spoken and collapsed.

2. There is no use of your links being flashed on the first search engine result page but not getting clicked because the teaser does not appear very informative. Thus, make sure that you surround your keywords with descriptive information that only talks about the relevant topic.

3. Keep the search phrases in your mind when creating the content, and not just the search keywords. Also, do not miss to locate them in your text in a subtle way. Choose writing "Our Web Solutions provider company gives you..." instead of "Our company gives you..."

4. Stick with a specific keyword when you are working on a particular page's content. The more specific you are, the more readers (and thus, visitors) would flock to your page. Making an attempt to talk of one and all on just one page would only disorganize your data, and leave your readers in a chaos.

5. When it is the turn to do some Link Building, ensure that you choose one effective and influential link rather than scores of futile and unproductive ones. Link your webpage with the ones that actually promote your worth, and not present you as a brand desperate to get attention.

6. Always allow your visitors to know who you are, by letting them an access to the domain ownership information. If you hide it, or block it from their view, they may get suspicious about you. And not just that... Google would shortlist you as a possible spammer.

7. When talking of Search Engine Optimization, it would be unfair to leave Social Media Marketing untouched. Web 2.0 has brought about a social connection to everything. Everything that matters, and everything that does not, is there on the social networks. Get Digg, Yelp, del.icio.us and Facebook plugins on the concerned website. Be where the world is!

8. Do not panic if you do not see some of your most worthy links on your site. Web marketing is much more intricate than we would know. They might be available in the e-mails communication like newsletters and zines.

There is no dearth of companies offering the best of the Search Engine Optimization services, but only the ones that know the mantra of outperforming others with the Search Engine Optimization tips are the ones that make a mark.

Creating a stunning looking website is not enough today because every business from grocery shop to 5 star hotels have websites, and everyone wants to spread their business and services worldwide. Here comes the necessity of SEO.

SEO (Search engine optimization) is a practice of increasing your online presence in the SERPs (Search Engine Result Pages).

Now SEO becomes a viable online approach for businesses of all sizes and shapes for a lot of customers and business. Doing things right from starting can 100% reap the benefits.

Below I explain some web design practices for improving website visibility from the ground up, which are not taught in any Web Designing Institute. You may also find some little things that need to be done from the offset, and these techniques also improve the user experience even search engine also.

Let's Start from the beginning.

Keyword Research

Any SEO process needs traffic gaining keywords. Keyword analysis is the prime skill to be leaning in your SEO Training, and if you're a beginner you MUST master this skill. Your customers and search engine may not find you if you are using the wrong keywords. First you must decide your business objective before launching a website. What type of customer do you need Local, National or Global? Or what you want to achieve?

After it you can build pages that target these specific keywords based on your keyword research.

Create a list of your specific target keywords.

Find family keywords of these specific keywords. You can use Google Adwords, Wordstream, Wordtracker etc.

Group and categorize them according to their specific keyword. (Viz. Location or Brand name)

Finalized your list and put them in your web pages but don't do it over. Put only 3-4 primary keyword and 7-8 secondary keywords in a page.

Keyword Placement

Some major factors tell search engines what a page is about. It's very important to put keywords in the right place on the page. Because Search engine mostly reads major keywords of your page even a user when he searches for something he doesn't read your full story, he may be focuses on your heading or points.

Here are some good places for put keywords:

Title Tag (Used in Title Bar and Rich snippets, affects CTR also, 65 chars best)

Meta Tag Description (used in Rich snippets, 150 chars long )

Header and Navigation (SE reads left to right & top to bottom, most visible area)

Breadcrumb trails (good linking place for both SEs and Users)

Heading Tags (H1 to H3 is enough)

ALT Tags (helps SEs to understand your image info.)

The title attribute on the Links (not much but helpful to users)

Internal links (Strong linking indicates, strong site structure)

Footer Links (NO to too many links, just for user help)

Static URLs (Good for bookmarking, Snippets and human friendly)

All these points create a user friendly website. So create your content for user, if user focused on your content, Google automatically focused on you.

If you think its not a complete list, help me to update it. Your comments would be valuable.

Let's talk in some further details:

Responsive Navigation

Creating a search engine friendly navigation (responsive web design) means creating a structure that search engines can read and follow easily. Always create text based links navigation instead of image links because search engine can't read images. It creates your interlinking more powerful and accessible.

Now day's websites moving rapidly on mobiles. Wherever possible avoid flash and Javascript based navigation. It's not good from an SEO Point of view.

If you love flash then why don't use CSS3 or jQuery instead of Flash. They give you a better experience and faster load time.

Create your navigation descriptive and Clear. Create interlinks between web pages. Label your navigation clearly that a user can understand what the page is about.

Images

Images play an important role in the website, they create a better environment for the user. But sometimes it creates better experience. If your website has big images, it takes more time in loading. So always try to use small images or you can use Sprites. Use less resolution images 72dpi. Place image in context in the page, more related text around the image, the better results you will get. Create a Folder named "Images" and put all the images inside.

Always name your images descriptive, we talked above search engine can't read images, he can read only image names. So if you want to see your website's image's presence in Search engine Image result, always name them like "sun-rises.jpg" instead of "abc123.jpg". Name your images with their descriptive keywords.

For an example if a person finding sun rises images. They will be going on Google Images to find them and if your sunrises image have names like abc123.jpg, it doesn't appear in Google image results.

Always try to best practices for image naming. Use ALT tag with an image, because if your website takes more time for loading or not loaded properly the ALT tag does the work image.

Sitemap

Web pages list of a website called sitemap. It creates your site more accessible to crawlers or users. Sitemaps basically created to tell the search engine about all the pages on the website. Through sitemap a user and crawler can go on your all website pages that means it creates your website more accessible. Do's and Don'ts with Sitemaps.

Do's

Always create XML sitemap because it's more accessible for Crawlers.

Put your sitemap in your websites main folder.

Create separate Sitemaps one for the user and one for Crawler.

You can use Google Sitemap Generator for creating sitemap or other software's which you have.

Submit it in Search Engines.

Don'ts

Don't create over optimized sitemap.

Don't put your sitemap in inner folders of your website.

Don't create duplicate Sitemaps.

After submitting sitemap check status.

Social Media

You want to create a relationship with your customers. You have to use social media, they help you to create a customer family. Now social media becomes a must part of SEO. It creates exposure and helps you in building trust and community.

The user always shares a link with their network if he find it useful. It creates a possibility of link building.

Socialhttp://s3.amazonaws.com/mf1/ad/abb361bdb4577c6f45411361175836/blogspot.rss media's plus point is you don't need to pay a single penny for your exposure.

Get started with major social media website like:

Twitter

Facebook

LinkedIn

Google+ etc.

Create your profiles and put some social media icons on your website and connect them with their accounts. It tells others that the company is available and actionable.

Adding twitter feeds on website also help with regular updates and keyword placement.

Conclusion

First update your website regularly because If you give better content and user experience, you gain more traffic. With these methods you can claim for your top position in Google results. Create your checklist and achieve the goals you're looking for.

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